ABOUT US

guidedog & people image
SAMSUNG, ONE OF THE WORLD'S LEADING COMPANIES. HAS A STRONG CORPORATE
RESPONSIBILITY TO THE COMMUNITIES IT OPERATES IN - BOTH IN KOREA AND
WORLDWIDE. THE COMPANY BELIEVES IN PUTTING SOMETHING BACK INTO THOSE
COMMUNITIES BY PLACING ANIMAL WELFARE HIGH ON ITS AGENDA OF CORPORATE
CONCERNS. NOWHERE IS THIS MORE EVIDENT THAN IN SAMSUNG'S ACTIVITIES IN
THE ANIMAL WELFARE ARENA.
Samsung's philosophy is that the relationship between people and pets - especially dogs - makes for a better and less self-centered world.
Samsung believes that in our new millennium of technology and fast-paced business environments, interaction with animals introduces a calmer,
sensitive and more holistic dimension to our world.
Samsung' s Pet Ownership Program - where lovingly reared dogs can be adopted by Samsung employees - illustrates the emphasis Samsung
places on making dogs part of the family unit. Samsung understands the long-term importance this will have on ensuring that Korea's children
especially will become the responsible pet owners and animal lovers of the future.
dog image
No other company in the world the size of Samsung dedicates its efforts to animal welfare in quite the same way as this multinational, and it is
providing a role model for what can be done for society by a company with a determined corporate welfare philosophy.
Chairman Lee Kun-Hee of Samsung has been a passionate animal lover all his life. Chairman Lee has a special affection for dogs and horses and
was the original driving force behind Samsung's involvement with animal welfare. Chairman Lee understands the importance of animals and our
relationship with them and maintains a close and constant interest in the animal related programs taking place at Samsung Everland. .A skilled
horseman, Chairman Lee enjoys riding at the Samsung stables, located outside the Korean capital Seoul and visits the toy dog kennels at
Everland as often as his schedule allows.

WHY SAMSUNG IS INVOLVED

Samsung Image
WE ALL LIVE FOR A REASON. SOME PERHAPS TO BECOME WEALTHIER. SOME FOR FAME. SOME
FOR PERSONAL HAPPINESS AND SOME TO DO PUBLIC GOOD. BUT PERHAPS THE GREATEST
REASON FOR LIVING IS THE FACT THAT THERE IS SOMEONE WALKING WITH US.
Samsung has its own reasons too, for contributing to society through its animal programs - to enhance respect for life and to impress upon
people the value of living together. In many countries, guide dog centers have been long serving institutions providing help and an opportunity
to lead a more fulfilling life to the visually impaired. Horses as well, have played a prominent role, not only as a partner to people in various
sports but also in rehabilitation for the disabled. Animals, by sharing their lives with people, work to resuscitate the human spirit, and in the
process contribute to increased public awareness of the dignity and value of each and every human being.
With such convictions, Samsung has been promoting its efforts in guide dogs and rehabilitation through horseback riding. Samsung will continue to
create a more rewarding society through such program in which people and animals, by living together and sharing, guarantee that all receive
the respect they deserve. We believe small efforts here and there go a long way, providing for a solid foundation influencing a better society
for all.